Intercom Stars

Project

Agency: TBWA/NEBOKO
Role: Concept & Art-Direction

Description

Brief: Put the focus on the employees of Albert Heijn  (Supermarket in the Netherlands) on the social channel of Appie Today.

Idea: A talent show in which employees battled against each other through the intercom system of Albert Heijn. The winner got to win their own track and video clip. 

Results

• As part of Appie Today it won a Silver Lion in Cannes 2018

• A true showcase of characters and talent amongst the employees.

• 7 episodes (4 battles, 2 semi finals and a live final).

• 1 professional produced song and videoclip for the winner.

• +400k views on average of every episode.